“Victoria’s experience, insight and guidance was exactly what we needed in STH when internal approaches were waning.  A fresh pair of eyes from a customer perspective was kickstarted with mystery shopping calls into our sales team and assessment to benchmark individuals against a set of criteria.  This gave some tangible recommendations to build on when Victoria spent the day with the team undertaking both group and one to one coaching. 

Thank you Victoria and the VCA team in supporting our sales effort and improving the overall performance of the team.”

Martyn Lee – General Manager STH UK

Stadium Experience has joined forces with mystery shopping specialists, VCA Consulting UK, who will judge one of 14 categories for the Stadium Events & Hospitality Awards 2024.  The annual awards recognise and reward the efforts and dedication shown by the catering, hospitality and events teams at UK stadium venues.

VCA Consulting UK are specialists in mystery shopping, sales training and support, and will be the official judge for the Non-Matchday Mystery Shopper Award.

Victoria Calcutt, Director at VCA Consulting, said: “We are absolutely thrilled to be working in partnership with The Stadium Experience and their wonderful collection of venues. We strongly believe, Mystery Shopping assists the customer journey by highlighting not only all positive areas but also those requiring focus which in turn helps to maximise current and future sales. It will also aid an individual’s personal development plan helping them to grow their skills and progress on their career path”